Business / Commercial

New Tourism Markets

Created: Tuesday, 09 April 2013 01:24

Published in Inside Tourism, Issue 923, 4 April 2013

The PM's recent visit to Latin America was intended to garner support for a place on the UN Security Council and for the Trans Pacific Partnership (TPP) and further economic development and co-operation. However it is unclear how the TPP (or any trade agreement) is likely to enhance tourism.

According to the Department of Labour (now Ministry of Business Innovation & Employment) the tourism sector employs one out of ten people in the workforce. Spending by tourists contributed $9.7 billion to our economy to the year to 31 March 2011. Tourism generated $1.7 billon in GST revenue and adds $36 million per day to our economy. It is an important industry, with the potential for further growth through new markets.

"Kiwi" Domain Names Can Fly

Created: Friday, 08 March 2013 02:54

Published in Inside Tourism, Issue 919, 7 March 2013

The opportunity to use "kiwi" as their second level domain name is the first concrete example of how the domain name system is changing for New Zealand businesses.

Domain names are the way the Internet is organised, navigated and understood. Your domain name is one of the most effective and affordable ways to promote your brand and maximize online visibility.

Unsubstantiated Claims - Correct But Illegal

Created: Friday, 08 March 2013 02:52

The Consumer Law Reform Bill will bring a number of changes and we reported briefly on most of them in July 2012. One of these changes attracting attention is a proposed change to the Fair Trading Act which will prohibit "unsubstantiated representations".

A representation is "unsubstantiated", if the person making it does not, when it is made, have reasonable grounds for the representation, irrespective of whether it is false or misleading. This means a business can make a claim which is correct but still breach the Fair Trading Act, if it can not point to evidence substantiating the claim at the time it made it.

New Rules for Nutrition, Health and Related Claims in Food Labelling and in Food Advertising

Created: Friday, 08 March 2013 02:39

A new food standard (Standard 1.2.7 - Nutrition, Health and Related Claims) (Standard) developed by Food Standards Australia New Zealand (FSANZ) which affects how food businesses can label or advertise foods became law on 18 January 2013.

The Standard seeks to reduce the risk of misleading and deceptive claims about food by regulating the voluntary statements that can be made about:

Why Kim's Not Using a Dotcom

Created: Friday, 08 March 2013 02:38

MEGA, Kim Dotcom's new online file storage site has, a .co.nz domain name. In the week after its launch mega.co.nz was New Zealand's biggest website in terms of traffic and peaked in the top 150 websites visited worldwide.

MEGA provides a huge profile boost for the .co.nz domain name which is administered by InternetNZ on behalf of the global internet body ICANN.

Google Game-Changer: How will ACCC v Google affect your business?

Created: Saturday, 08 December 2012 04:23

Published in Inside Tourism, Issue 910, 6 December 2012

Advertisers beware. The Federal Court of Australia's ruling in the recent case of ACCC v Google has exposed practices to avoid when marketing your business on the web. The Court viewed the conduct in the case as so outrageous that it was prepared to find Google responsible for their part in displaying the advertisements. The case sends a crystal clear message to advertisers: do not be tempted to monopolise your market by stealing your competitor's name - more simply, do not abuse AdWords. The decision is relevant to advertisers in New Zealand because our fair trading laws are virtually identical to those in Australia.

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